The implementation of key account management process as an organisational change initiative : An empirical study

The implementation of key account management process as an organisational change initiative : An empirical study

Bibliographic Details
Main Author:	Gilchrist, Alan John Patterson
Published:	Lancaster University 2008
Subjects:	338.0068
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533080

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