Forming soundmarks : a critical evaluation of the sonic brand within the contemporary mediascape
This thesis theorizes how sonic branding functions within the contemporary mediascape through relations between mind/body, emotion/feeling and sound/music. Sonic branding is important to the extent to which it is able to capture consumer attention, through a sonic stimulus that articulates a brand f...
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University of East London
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533014 |