An evaluative criteria for partner selection in an international tourism country venue marketing collaboration
Global tourism is one of the world's largest industries, employing some 238 million people, generating over 10% of the world GDP, an annual growth rate of 4% and revenues expected to grow to $12 trillion by 2016. This important industry is an intensely competitive marketplace and, most importan...
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University of East London
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.532896 |