Analysis and conceptualisation of plus size fashion online shopping motivations
In 2010, the UK plus size fashion market is worth £5.2 billion, 35% of which accounted for by the UK plus size fashion online market which has been estimated to be worth £1.8 billion. This research investigates plus size fashion online shopping motivations variables and uses primary quantitative dat...
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University of Manchester
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527423 |