An information framework for merchant trust in electronic commerce (Business to Consumer Segment)
The primary purpose of this research is to investigate the information requirements that need to be available on merchants' websites. This information is important to facilitate the establishment of initial trust from potential consumers towards the owners of electronic commerce (EC) websites....
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University of Salford
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.523991 |