Investigating the influences and effects on customers' perceptions of individual and multiple brands in a marketing alliance

Investigating the influences and effects on customers' perceptions of individual and multiple brands in a marketing alliance

Bibliographic Details
Main Author:	Tsantoulis, Michael Alexander
Published:	Open University 2009
Subjects:	381
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520784

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