An inquiry into the internal and the external process of CRM in a multi national corporation

An inquiry into the internal and the external process of CRM in a multi national corporation

Bibliographic Details
Main Author:	Balaraman, Pravin Kumar
Published:	University of Strathclyde 2007
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.510671

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