The globalised village : grounded experience, media and response in Eastern Thailand

• Main Author: Chanrungmaneekul, Unaloam
• Published: Loughborough University 2009
• Subjects: 302.23; Globalisation : Industrialisation : Activist media : Media representations : Audience reception : Thailand : Globalism and textual analysis
• Online Access: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.510291

Drawing on the fieldwork in a village community in Eastern Thailand, Ban Noen PutsaPluak Ked, this thesis explores the complex relationships between processes of globaIisation, representations in the mainstream media and activist media; and villagers' responses to change. The research, summarised here has three interrelated objectives: First, to examine how globalisation and industrialisation are represented in the mainstream and activist media. Second, to investigate the role played by the activist media in promoting counter visions of possible futures. Thirdly, to investigate the practices and ideas that local people have developed to resist or accept globalisation. The research employs a multi-method approach combining ethnographic methods, a questionnaire survey; textual analysis; and focus groups. The findings point to a complex relationship between mediated representations and visions of modernity. They also demonstrate that villagers' responses are strongly stratified by age, length of residence, and relation to the pivot of the new industriaIisation- a major chemical plant and that they remain strongly influenced by the crucial nexus of traditional Thai society, the patron client system. Additionally, content analysis and critical discourse analysis suggest that Thai news television programmes reproduced both the ideology of globalism and the celebration of consumerism. Moreover, the voices of marginalized groups and local people are also absent from the activist media.