| Summary: | The study of choice behaviour in freight transport faces a number of challenges and difficulties which set it part from the study of choice behaviour in passenger transport. One factor responsible for this phenomenon is the far greater complexity of freight transport systems, mainly resulting from the enormous diversity of commodity and firm characteristics. Moreover, in contrast to passenger transport, freight choice behaviour has not concentrated in a single agent but rather, especially in recent years, distributed jointly over multiple individuals and firms in a logistical chain. Using conceptual and methodological approaches developed in the passenger sector while ignoring the influence of supply chain and logistics concepts, as found in almost all existing freight demand studies, is therefore inappropriate to represent freight agents’ choice behaviours in this evolving supply chain environment.
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