Modelling health related behaviours using geodemographics : applications in social marketing and preventative health
The increased incidence of lifestyle related diseases, such as obesity and diabetes, across the western world is now an established fact, and presents many challenges to researchers trying to understand the determinants of poor health. Measurement of health needs and health outcomes is a fundamental...
| Main Author: | |
|---|---|
| Published: |
University College London (University of London)
2008
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.505290 |