Inside a family day out : understanding decisions to visit museums

• Main Author: Wu, Kai-Lin
• Published: University of Surrey 2008
• Subjects: 069
• Online Access: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.494203

This research examines the pre-purchase behaviour of families with children in the museum sector of the leisure market. It focuses on two related research questions. First, how do families with children make decisions to visit museums and second, what role do children play in such decisions? Previous quantitative evidence has found that family leisure and holiday choices tend to be joint decisions and that children exert a significant influence. Museums are an important subset of leisure choice and here studies have uncovered multiple reasons why families visit museums including child-related ones. However few studies have examined non-Western families and investigated the process involved in making such decisions with the focus to study a family including children as a whole unit.