Inside a family day out : understanding decisions to visit museums
This research examines the pre-purchase behaviour of families with children in the museum sector of the leisure market. It focuses on two related research questions. First, how do families with children make decisions to visit museums and second, what role do children play in such decisions? Previou...
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University of Surrey
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.494203 |