Clarifying the role of emotion within a rational decision making framework : an examination of smoking cessation using NRT

The UK government are currently engaged in a campaign to reduce adult smoking rates from 26 per cent in 2002 to 21 per cent or less in 2010 (Milne, 2005). The cornerstone of this strategy is the promotion of Nicotine Replacement Therapy (NRT) to aid the withdrawal process. The importance of a market...

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Bibliographic Details
Main Author: Thomson, Jennifer Anne
Published: Glasgow Caledonian University 2008
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.493924