NPD in Indigenous Chinese Compaines and its deployment within the chinese economy
The thesis aims to examine and explore NPD activities within China and establish whether Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged an economy which is entering an era of globalisation. The research is based on ten case studies undertaken within five indust...
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University of Salford
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.490479 |