| Summary: | This doctoral thesis original contribution is based on providing an integrative framework of the in use cultural values that enhance the knowledge processes of creation, transfer and implementation that result in multiple product innovations. In order, the researcher to find out these in use values, he had to understand the deep meaning that resides beneath the social relations that are developed within the case . organisations. This required to be interpreted the actions, behaviour of staff across . different instances and the organisational artefacts. In this way, it is understood, from ! internal organisational aspect, the meaning of various in use values (as assumptions that are possessed by organisational members) which is found to interrelate with, as enhance, the creation of knowledge in the form of new products. I The over-creating knowledge theory (empirically constructed by this thesis) advances the existing understanding about the creation of knowledge within environments characterised by great intensity in the construction of multiple project-innovations. The over-creating knowledge theory is mainly a study on the common behaviour of employees, at the individual, team and organisational level, showing which in use values and how they facilitate the creation of knowledge within creative organisations of small and medium size. Moreover, this research revealed the ambiguities and ambivalences that, the staff experience in the knowledge creation process that leads to innovation. Also, it is shown the mechanisms that are adopted by the aforementioned staff so as through their sense making (about the organisational reality) to subjugate the discourses of their actions. In addition, the over-creating knowledge theory explains that employees, by rationalising their strong belief in creating knowledge, systematically and persistently increase the quality of their work advancing their abilities and skills. Moreover, the over-creating knOWledge theory is founded on four types of processes that employees follow in the construction of project-innovations. The first is to expand the existing
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