An investigation of how usability influences satisfaction with hotel web sites and the online post-booking behaviour of customers
This research reviews the important usability dimensions that influence satisfaction with hotel Web sites and the online post-booking behaviour (loyalty) of customers. The study is based on the five usability satisfaction factors (the flexibility of the travel organisation, the information quantity...
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Leeds Beckett University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485822 |