Market orientation, entrepreneurial orientation, level of e-commerce sophistication and performance : a study of Norwegian retailers
This study examines factors that may have an impact on the performance ofretailers involved in e-commerce. The main independent variables involved in the study are market orientation, level of e:..commerce sophistication and entrepreneurial orientation. Empirical tests were conducted on data from a...
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Henley Business School
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485063 |