British retailers' expansion into Europe
This study concerns the problems, techniques and solutions involved when British retailers expand into continental Europe. The study starts by taking into account general theories and assumptions regarding organisational behaviour, and the existing body of knowledge concerning international business...
| Main Author: | |
|---|---|
| Published: |
University of Manchester
1976
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.482203 |