The operation of the social desirability bias in a nonprofit context : a study of social desirability bias in the UK general charities
Giving behaviour is often studied through self-reports and questionnaires. Despite their obvious advantages, questionnaires are vulnerable to socially desirable responding leading to over-reporting of socially desirable items and vice versa. Yet, this phenomenon has received little to no attention f...
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University of the West of England, Bristol
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444507 |