Adoption and usage of mobile phones by the generation Y customer segment : an empirical study

Adoption and usage of mobile phones by the generation Y customer segment : an empirical study

Bibliographic Details
Main Author:	Geringer, Susan D.
Published:	Henley Business School 2007
Subjects:	658.8342
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436225

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