Evaluating usability of e-commerce sites by tracking eye movements
The majority of existing e-commerce design guidelines has been derived by conducting heuristic evaluations, without reporting the involvement of the users themselves. This research provides clarification on a number of existing web design guidelines for e-commerce sites based on empirical studies wi...
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Open University
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434970 |