Advertising in Italian women's magazines 1915-1980 : gender and evolving ideologies of the middle-class Italian woman
Advertising is one of the oldest methods of communicating messages and ideas. Its role in twentieth century consumer culture in Italy has evolved from one of limitations of media and message to one that uses all types of media and pervades every aspect of daily life. Advertising in women's maga...
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University of Strathclyde
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410198 |