Exploring destination imagery : a holistic assessment on Malaysian destination image from a British perspective
The aim of this thesis is to understand the meaning and measurement of destination imagery from a holistic angle. Three objectives outlined to achieve this aim includes: 1) to explore the meaning and measurement of tourism destination image, 2) to formulate a holistic approach to study tourism desti...
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University of Strathclyde
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.405325 |