An investigation of contractual arrangements within the firm : the 'vertical integration-franchising' mix
This thesis analyses the adoption of a mix of franchised and company-owned outlets among firms, namely, contractual heterogeneity within the firm. Contractual heterogeneity is explained by the existing literature as due to heterogeneous characteristics of the downstream outlets of a company. Such co...
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University of Warwick
1997
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.389708 |