The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services

Bibliographic Details
Main Author:	Crane, F. G.
Published:	University of Bradford 1988
Subjects:	330 Market research criteria
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381035

id	ndltd-bl.uk-oai-ethos.bl.uk-381035
record_format	oai_dc
spelling	ndltd-bl.uk-oai-ethos.bl.uk-3810352015-03-19T06:13:32ZThe role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact servicesCrane, F. G.1988330Market research criteriaUniversity of Bradfordhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381035Electronic Thesis or Dissertation
collection	NDLTD
sources	NDLTD
topic	330 Market research criteria
spellingShingle	330 Market research criteria Crane, F. G. The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
author	Crane, F. G.
author_facet	Crane, F. G.
author_sort	Crane, F. G.
title	The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
title_short	The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
title_full	The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
title_fullStr	The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
title_full_unstemmed	The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
title_sort	role of cues in high-contact service marketing : the relative impact of extrinsic cues in evaluating and building preference for high-contact services
publisher	University of Bradford
publishDate	1988
url	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381035
work_keys_str_mv	AT cranefg theroleofcuesinhighcontactservicemarketingtherelativeimpactofextrinsiccuesinevaluatingandbuildingpreferenceforhighcontactservices AT cranefg roleofcuesinhighcontactservicemarketingtherelativeimpactofextrinsiccuesinevaluatingandbuildingpreferenceforhighcontactservices
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The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services

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