The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services

Bibliographic Details
Main Author: Crane, F. G.
Published: University of Bradford 1988
Subjects:
330
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381035
Description
Description not available.