Retail influence on manufacturing innovation
The aim of this thesis was to locate examples of the active involvement of major food retailers in innovation in food manufacturing, and to explain their reasons for this activity. Two characteristics of the food industry had an important bearing on the research: (1) slow growth in the demand for fo...
Main Author: | Senker, J. M. |
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Published: |
University of Sussex
1986
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Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.375848 |
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