A study of the utilisation of planning within the context of marketing

A study of the utilisation of planning within the context of marketing

Bibliographic Details
Main Author:	Greenley, G. E.
Published:	University of Salford 1986
Subjects:	330 Economics & economic theory
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.372156

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