The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners

The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners

Bibliographic Details
Main Author:	Dittschar, Broder
Published:	Bucks New University 2001
Subjects:	332 Management & business studies
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369384

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