The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners

The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners

Bibliographic Details
Main Author: Dittschar, Broder
Published: Bucks New University 2001
Subjects:
332
Management & business studies
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369384
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spelling ndltd-bl.uk-oai-ethos.bl.uk-3693842017-08-30T03:26:36ZThe adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partnersDittschar, Broder2001332Management & business studiesBucks New Universityhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369384Electronic Thesis or Dissertation
collection NDLTD
sources NDLTD
topic 332
Management & business studies
spellingShingle 332
Management & business studies
Dittschar, Broder
The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners
author Dittschar, Broder
author_facet Dittschar, Broder
author_sort Dittschar, Broder
title The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners
title_short The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners
title_full The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners
title_fullStr The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners
title_full_unstemmed The adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their Polish partners
title_sort adaptation vs. standardisation paradigm in international financial services marketing : a qualitative analysis focusing on western banks and their polish partners
publisher Bucks New University
publishDate 2001
url http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369384
work_keys_str_mv AT dittscharbroder theadaptationvsstandardisationparadigmininternationalfinancialservicesmarketingaqualitativeanalysisfocusingonwesternbanksandtheirpolishpartners
AT dittscharbroder adaptationvsstandardisationparadigmininternationalfinancialservicesmarketingaqualitativeanalysisfocusingonwesternbanksandtheirpolishpartners
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