Marketing and income generation in Scottish public library services

This thesis investigates the interaction between marketing practice and strategy and resource allocation in Scottish public library services. It focuses, in particular, on the period immediately prior to local government reorganisation in 1996. The historical framework within which public libraries...

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Bibliographic Details
Main Author: Copeland, Susan Marjorie
Published: University of Strathclyde 2001
Subjects:
381
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366862
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spelling ndltd-bl.uk-oai-ethos.bl.uk-3668622015-03-19T04:33:30ZMarketing and income generation in Scottish public library servicesCopeland, Susan Marjorie2001This thesis investigates the interaction between marketing practice and strategy and resource allocation in Scottish public library services. It focuses, in particular, on the period immediately prior to local government reorganisation in 1996. The historical framework within which public libraries have developed is described. So, too, is the political environment within which the libraries operate. A review of the literature indicates that, although there are examples of good practice with regard to libraries undertaking market research to ascertain the needs of their users, and potential users, many authorities could make improvements in this area. Similarly, the literature suggests that more could be achieved in other ways to ensure that libraries are more efficient, effective and responsive to user needs, and that some of the more systematic and aggressive approaches to fund-raising that are evident in the U.S.A. could be employed to advantage in Scotland. The results of a survey that was undertaken in 1996 support the view that Scottish public libraries could make better use of marketing techniques with a view to targeting the funds they have available and generating additional income. Existing, published, research has drawn attention to the significance of population size with regard to the efficiency of Scottish public libraries. Statistics published by the Chartered Institute of Public Finance and Accountancy (CIPFA) indicate the relevance of the size of local authorities in terms of the amount of income and expenditure per person. This thesis shows that population size is also a significant factor with regard to the use of marketing techniques and the range of ways in which library services generate income.381LibrariesUniversity of Strathclydehttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366862http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23781Electronic Thesis or Dissertation
collection NDLTD
sources NDLTD
topic 381
Libraries
spellingShingle 381
Libraries
Copeland, Susan Marjorie
Marketing and income generation in Scottish public library services
description This thesis investigates the interaction between marketing practice and strategy and resource allocation in Scottish public library services. It focuses, in particular, on the period immediately prior to local government reorganisation in 1996. The historical framework within which public libraries have developed is described. So, too, is the political environment within which the libraries operate. A review of the literature indicates that, although there are examples of good practice with regard to libraries undertaking market research to ascertain the needs of their users, and potential users, many authorities could make improvements in this area. Similarly, the literature suggests that more could be achieved in other ways to ensure that libraries are more efficient, effective and responsive to user needs, and that some of the more systematic and aggressive approaches to fund-raising that are evident in the U.S.A. could be employed to advantage in Scotland. The results of a survey that was undertaken in 1996 support the view that Scottish public libraries could make better use of marketing techniques with a view to targeting the funds they have available and generating additional income. Existing, published, research has drawn attention to the significance of population size with regard to the efficiency of Scottish public libraries. Statistics published by the Chartered Institute of Public Finance and Accountancy (CIPFA) indicate the relevance of the size of local authorities in terms of the amount of income and expenditure per person. This thesis shows that population size is also a significant factor with regard to the use of marketing techniques and the range of ways in which library services generate income.
author Copeland, Susan Marjorie
author_facet Copeland, Susan Marjorie
author_sort Copeland, Susan Marjorie
title Marketing and income generation in Scottish public library services
title_short Marketing and income generation in Scottish public library services
title_full Marketing and income generation in Scottish public library services
title_fullStr Marketing and income generation in Scottish public library services
title_full_unstemmed Marketing and income generation in Scottish public library services
title_sort marketing and income generation in scottish public library services
publisher University of Strathclyde
publishDate 2001
url http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366862
work_keys_str_mv AT copelandsusanmarjorie marketingandincomegenerationinscottishpubliclibraryservices
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