Ten years of challenge : the impact of the external environment on charity fundraising and marketing 1989-1999
Change happens constantly, but sometimes several factors coincide, becoming a catalyst for major change. At the beginning of the 1990s there were indications that this was the case for fundraisers. This research begins by going behind the headlines to examine the external environment between 1989 an...
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City University London
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342829 |