Source credibility and message variation in a conflict
This study has attempted to provide a greater understanding of the use of a persuasive communication to modify behaviour in the context of a conflict. Following an extensive review of the literature relating to consumer behaviour, the author concluded that there was relatively sparse information abo...
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Kingston University
2000
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340510 |