An economic analysis of contractual relationships in franchising systems with case studies
Fieldwork methods are used to analyse the nature of franchise systems in the UK. These systems are viewed in terms of their contractual relationships following theoretical approaches suggested by the economics of organisation, including agency analysis. In particular, product, brand and specialised-...
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University of Edinburgh
1988
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340062 |