Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan

Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan

Bibliographic Details
Main Author:	Ghous, Ghulam
Published:	University of Hull 1996
Subjects:	658 Management & business studies
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337337

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