Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan

Bibliographic Details
Main Author:	Ghous, Ghulam
Published:	University of Hull 1996
Subjects:	658 Management & business studies
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337337

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record_format	oai_dc
spelling	ndltd-bl.uk-oai-ethos.bl.uk-3373372015-03-19T11:01:26ZStandardisation versus adaptation of marketing strategies : British multinationals in PakistanGhous, Ghulam1996658Management & business studiesUniversity of Hullhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337337Electronic Thesis or Dissertation
collection	NDLTD
sources	NDLTD
topic	658 Management & business studies
spellingShingle	658 Management & business studies Ghous, Ghulam Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan
author	Ghous, Ghulam
author_facet	Ghous, Ghulam
author_sort	Ghous, Ghulam
title	Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan
title_short	Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan
title_full	Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan
title_fullStr	Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan
title_full_unstemmed	Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan
title_sort	standardisation versus adaptation of marketing strategies : british multinationals in pakistan
publisher	University of Hull
publishDate	1996
url	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337337
work_keys_str_mv	AT ghousghulam standardisationversusadaptationofmarketingstrategiesbritishmultinationalsinpakistan
_version_	1716778992222076928

Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan

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