Marketing strategies and organisational characteristics of British and German machine tool manufacturers
The aim of this study is to examine the differences and similarities in the approach to marketing of British and German companies in the machine tool industry. While the German machine tool industry is one of the most successful in the world the British industry is in decline and so, in addition, th...
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University of Warwick
1992
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333924 |