Process orientation and information technology : customer engagement at Xerox (UK) Ltd

Process orientation and information technology : customer engagement at Xerox (UK) Ltd

Xerox Customer Engagement activity is informed by the "Go To Market" strategy, and "Intelligent Coverage" sales philosophy. The realisation of this philosophy necessitates a sophisticated level of Market Understanding, and the effective integration of the direct channels of Custo...

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Bibliographic Details
Main Author:	Wolstenholme, Matthew D.
Published:	Aston University 2000
Subjects:	658 Business and Administrative studies
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326482

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