The influence of television commercials on Indian culture

[From the introduction]: In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive co...

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Bibliographic Details
Main Author:	Mitra, Barbara Maria
Published:	University of Hull 1999
Subjects:	800 Sociology
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310259

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spelling	ndltd-bl.uk-oai-ethos.bl.uk-3102592017-03-16T15:39:42ZThe influence of television commercials on Indian cultureMitra, Barbara Maria1999[From the introduction]: In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.800SociologyUniversity of Hullhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310259http://hydra.hull.ac.uk/resources/hull:13905Electronic Thesis or Dissertation
collection	NDLTD
sources	NDLTD
topic	800 Sociology
spellingShingle	800 Sociology Mitra, Barbara Maria The influence of television commercials on Indian culture
description	[From the introduction]: In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.
author	Mitra, Barbara Maria
author_facet	Mitra, Barbara Maria
author_sort	Mitra, Barbara Maria
title	The influence of television commercials on Indian culture
title_short	The influence of television commercials on Indian culture
title_full	The influence of television commercials on Indian culture
title_fullStr	The influence of television commercials on Indian culture
title_full_unstemmed	The influence of television commercials on Indian culture
title_sort	influence of television commercials on indian culture
publisher	University of Hull
publishDate	1999
url	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310259
work_keys_str_mv	AT mitrabarbaramaria theinfluenceoftelevisioncommercialsonindianculture AT mitrabarbaramaria influenceoftelevisioncommercialsonindianculture
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The influence of television commercials on Indian culture

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