Direct selling : a decision frame approach in marketing
Main Author: | Sudbury, Wendy |
---|---|
Published: |
Cranfield University
1991
|
Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305387 |
Similar Items
-
Selling expenditure under competitive bidding
by: Slatter, S. St P.
Published: (1980) -
Some aspects of decision-making in test-marketing
by: Conrad, S. A.
Published: (1980) -
Training and support for marketing decision making in retailing : The development of a retail market simulation for use as a training aid and an associated decision support system
by: Brassington, Frances
Published: (1988) -
An interpretative investigation into the marketing decision making process and the role of marketing information systems (MIKIS) within this
by: Conway, Michael
Published: (1998) -
Marketing decision making in entrepreneurial firms and the role of personal networks
by: McGowan, Pauric
Published: (2000)