The impact of platform based product variety on product family performance : examining the mediational roles of new product development proficiencies and structural features
In order to satisfy heterogeneous and unstable consumer demands, firms increasingly leverage product development efficiencies by adopting a platform approach, based on cross-sharing of resources, for developing and introducing product variants, constituting a product family. Although the benefits an...
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Loughborough University
2003
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274898 |