Identifying the cultural tourism product in Malta : marketing and management issues
The Maltese Islands, traditionally renowned for their mild Mediterranean climate and sea, are a mass tourist destination. Recent tourism policy has increasingly aimed at promoting the extensive historical and cultural heritage of the islands as a market diversification tool; resulting in the develop...
| Main Author: | |
|---|---|
| Published: |
University of Strathclyde
2002
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273401 |