Consumption and cultural commodification : the case of the museum as commodity
Marketing theory has traditionally sought explanation of commodity consumption based upon psychological and economic assumptions of needs, utility and exchange value, a paradigm of understanding that is becoming increasingly problematic. An alternative perspective of commodity consumption is present...
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University of Stirling
1997
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.244665 |