Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business

Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business

Bibliographic Details
Main Author:	Geruson, Richard J.
Published:	University of Oxford 1988
Subjects:	658 Marketing mainframe computers
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236566

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