Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business

Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business

Bibliographic Details
Main Author: Geruson, Richard J.
Published: University of Oxford 1988
Subjects:
658
Marketing mainframe computers
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236566
id ndltd-bl.uk-oai-ethos.bl.uk-236566
record_format oai_dc
spelling ndltd-bl.uk-oai-ethos.bl.uk-2365662015-03-19T10:41:09ZHeterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer businessGeruson, Richard J.1988658Marketing mainframe computersUniversity of Oxfordhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236566Electronic Thesis or Dissertation
collection NDLTD
sources NDLTD
topic 658
Marketing mainframe computers
spellingShingle 658
Marketing mainframe computers
Geruson, Richard J.
Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
author Geruson, Richard J.
author_facet Geruson, Richard J.
author_sort Geruson, Richard J.
title Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
title_short Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
title_full Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
title_fullStr Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
title_full_unstemmed Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
title_sort heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business
publisher University of Oxford
publishDate 1988
url http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236566
work_keys_str_mv AT gerusonrichardj heterogeneousmarketbehaviourdemandbasedsourcesofstrategicadvantagewithapplicationtothemainframecomputerbusiness
_version_ 1716775959376429056

Similar Items