The importance of marketing strategies to Nigerian manufacturers since the adoption of structural adjustment program

• Main Author: Ogomaka, Uzo E.
• Format: Others
• Published: DigitalCommons@Robert W. Woodruff Library, Atlanta University Center 1993
• Subjects: marketing strategies; Nigerian manufacturers; structural adjustment program; African Studies; International and Area Studies
• Online Access: http://digitalcommons.auctr.edu/dissertations/3287; http://digitalcommons.auctr.edu/cgi/viewcontent.cgi?article=4814&context=dissertations

This research is aimed at assessing SADCC in relation to the degree to which it has accomplished its own aims, regional economic integration and reduction of dependency. The study has relied on and used the dependency theory which holds that the development in a peripheral capitalist system is a continuous process of dispossessing the less developed countries of their raw materials in favor of maintaining the advancement of the capitalist countries. In short, neo-colonial dependence view of underdevelopment attributes a large part of the Third World's continuing and worsening poverty to the existence and policies of the industrial capitalist and socialist countries and their extensions in the form of small but powerful elite groups in the less developed countries. The research came with the following findings and conclusions. That SADCC countries have been integrated into the capitalist system due to the European colonization. That despite the efforts of SADCC and their proclaimed goals of economic integration and self-reliance, the SADCC region has not reduced dependency but rather there is a new dependency on other external countries. SADCC's committed strategies have not produced self-reliance and economic integration in the region due to the structure and activities of SADCC. In order to correct this imbalance and dependency, few options are possible. SADCC should embark upon the socialist mode of development because socialist methods will diminish the degree of dependency as in the case of Cuba. Intra-regional trade should be encouraged to bring about some form of transaction flows and economic integration. Establish appropriate ways of encouraging agricultural productivity in order to alleviate the shortage of food problems in the region and adopt capital accumulation methods.