A Study of Franchising Models in Express Delivery Services in China
abstract: With regard to business modules in Chinese delivery services companies, there has long been a heated debate on whether franchising or direct management is the better module for Chinese market. But most prior discussion was lightweight, unconvincing and without any theoretical framework....
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| Format: | Doctoral Thesis |
| Language: | Chinese |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/2286/R.I.49141 |