The Nature of the Relationships Between Brand Loyalty and Advertising
abstract: In the recent years, more and more products come into the market, which provides thousands of choices for consumers. We live in a world full of brands, all trying to attract our attention. A critical part of this process is the criteria for selection. Research has found that criteria alway...
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| Format: | Dissertation |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/2286/R.I.49130 |