One Good Tweet Deserves Another: Essays on Firm Response to Positive Word of Mouth through Social Media

abstract: In two thematically related chapters, I explore the benefits incurred as companies actively respond to consumers who share positive word of mouth in digital environments (eWOM). This research takes a multi-method approach by first addressing the psychological impact of company response on...

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Bibliographic Details
Other Authors: Cowley, Scott (Author)
Format: Doctoral Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/2286/R.I.45006

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