A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix
abstract: The research titled “A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix” critically reviews six museums in three culturally diverse countries. This research looks at features within marketing, space, and branding which may or may not differ depending on socio-cultural fact...
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2016
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Online Access: | http://hdl.handle.net/2286/R.I.38813 |
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ndltd-asu.edu-item-388132018-06-22T03:07:34Z A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix abstract: The research titled “A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix” critically reviews six museums in three culturally diverse countries. This research looks at features within marketing, space, and branding which may or may not differ depending on socio-cultural factors, histories, traditions, etc. in Spain, France, and the United States. A conclusion is formed around the identity of each museum through the variables of marketing, space, and branding. Dissertation/Thesis Weiler, Libby A. (Author) Bernardi, Jose (Advisor) Fehler, Michelle (Committee member) Harmon-Vaughan, Beth (Committee member) Arizona State University (Publisher) Museum studies Marketing Design Branding Edutainment Marketing Movement Models Museum Space eng 131 pages Masters Thesis Design 2016 Masters Thesis http://hdl.handle.net/2286/R.I.38813 http://rightsstatements.org/vocab/InC/1.0/ All Rights Reserved 2016 |
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NDLTD |
language |
English |
format |
Dissertation |
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Museum studies Marketing Design Branding Edutainment Marketing Movement Models Museum Space |
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Museum studies Marketing Design Branding Edutainment Marketing Movement Models Museum Space A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix |
description |
abstract: The research titled “A Comparative Analysis of Museums in Paris, Barcelona,
and Phoenix” critically reviews six museums in three culturally diverse countries. This research looks at features within marketing, space, and branding which may or may not differ depending on socio-cultural factors, histories, traditions, etc. in Spain, France, and the United States. A conclusion is formed around the identity of each museum through the variables of marketing, space, and branding. === Dissertation/Thesis === Masters Thesis Design 2016 |
author2 |
Weiler, Libby A. (Author) |
author_facet |
Weiler, Libby A. (Author) |
title |
A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix |
title_short |
A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix |
title_full |
A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix |
title_fullStr |
A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix |
title_full_unstemmed |
A Comparative Analysis of Museums in Paris, Barcelona, and Phoenix |
title_sort |
comparative analysis of museums in paris, barcelona, and phoenix |
publishDate |
2016 |
url |
http://hdl.handle.net/2286/R.I.38813 |
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1718701177350127616 |